The Matcha Initiative focuses on action. That’s why we asked individuals - employees, entrepreneurs, CEOs - to share what they actually did. Maybe it worked, maybe not.
But at least they provide you with facts, insights, ideas and help. We call them Buddies.
Where to start? How to do it? Our buddies are here to help you by sharing their own experience. Learn more about them below and contact them for further insights if you wish.
Everyone can become a Buddy and give back to the community; You don’t need to be a sustainability expert. You may come from HR, Marketing, Finance, Procurement... and be a pioneer in your company. If you are keen to share your experience, get in touch with us.
I'm an experienced C-Level professional with 12+ years of experience working in various industries who has developed a strong interest for climate change and sustainable development. Passionate about climate change issues, I'm now fully dedicated to supporting organizations and individuals in their transition towards a low-carbon future.
I hold a MBA degree from ESSEC Business School in France, an Executive Master from INSEAD, and a Cambridge Certificate in Sustainability Leadership.
I'm a trained facilitator of a successful climate change education workshops named The Climate Fresk. I'm facilitating it in public, with companies, schools or universities. I’m alsofacilitating other workshops of the same kind such as Digital Collage, MobilityCollage or MyCO2.
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I am a Sustainability Change Agent who wants to help businesses implement more sustainable practices — and have fun while doing them. I am committed to the idea that small changes can make a big impact, and I am great at motivating others to act.
I have been working hard to raise awareness about sustainability by making small sustainable changes in my own life and sharing my experiences with others. Since I embarked on my green journey, I have been taking action to keep on spreading knowledge & inspire more individuals to start their own journey. From organising free workshops and holding sustainability talks, to creating a neighbourhood chat group to reduce waste & increase sharing amongst neighbours.
Having worked on this issue for years, I have developed the expertise and experience needed to help businesses cultivate more sustainable actions. That’s why I founded GreenPush — to inspire, educate, and engage the next generation of sustainability champions.
We are the push you need to make sustainable change.
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I started my career as a mechanical engineer for 5 years and joined TayPaper Recycling in 2018. Tay Paper Recycling has grown from an informal scrap dealer to now a leading paper focused recycling company in Singapore. On top of just recycling, we also offer confidential data disposal services to help clients comply with PDPA, GDPR and recycle at the same time. I am now working at KGS, an e-waste and data sanitization company.
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I enjoy improving processes and creating data-driven insights. My background is in process development and operations as Quality Manager and COO. A few years back, I decided to re-purpose my career and have since then studied different aspects of Sustainable Business Development at the University in Sweden as well as the Sustainability Reporting Standards (GRI, SASB, TCFD and ISSB work in progress).
Now, I am here to help SMEs integrate sustainability into their business strategy and operations, focusing on the impact that environmental and social aspects will have on the organisation's ability to create value. By reducing the scope to the most relevant materiality topics, even SMEs with limited resources have a chance to start their transition to more sustainable practices.
Passionate about travels, Benoit left France in 2011 for Asia, lived in Hong Kong then landed in Singapore 6 years ago, working for Credit Agricole CIB. With 15 years of experience in IT across different sectors and industries, he is now managing a team focusing on IT application support. In 2017, he was one of the founders, and now the leader, of their first green team in Singapore.
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As a Manager at sustainability consultancy ENGIE Impact (subsidiary of French-based energy company ENGIE), I help large multinational organisations along their decarbonisation journeys, from greenhouse gases emission inventory to target setting, strategy design and roadmap development.
Over my five years of experience, I have developed expertise in renewable energy procurement, Scope 3 and stakeholder engagement, avoided emissions (aka Scope 4), and ESG strategy design.
Originally from France where I graduated from a top Business School, I have an MBA from Bentley University (Boston, USA) and have worked in Paris, Boston, New York and today Singapore. I'm passionate about the interconnections between climate and nature conservation, and enjoy meeting sustainability enthusiasts.
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Carolin is a passionate and driven entrepreneur and sustainability advocate. She is involved in many projects and initiatives that contribute to reducing our environmental impact.
In 2020, Carolin founded the social enterprise susGain.
susGain is a rewards-based engagement app that focuses on driving behavioural change within communities (corporates, schools, NGOs etc.) whilst measuring ESG reportable data on the impact created. By better connecting the environmentally and socially conscious stakeholders, susGain hopes to accelerate the change towards more sustainable communities.
Prior to susGain, Carolin worked as Account & Project Manager in an HR consulting and change management firm, where she was responsible for business development and end-to-end project management of training and consulting projects across APAC.
In July 2021, Carolin won the Finder's Expatpreneur Sustainability Award. susGain has also been recognized by Global Initiatives at the Sustainable Business Awards Singapore 2020/21.
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I work at Terrascope, which offers an end-to-end decarbonisation SaaS platform that enables enterprises to measure and manage their Scope-1, Scope-2 and Scope-3 emissions across operations, supply chains, and portfolios. As Climate Regulations Specialist, I help ensure that our product stays ahead of the regulatory curve and advise clients to navigate the dynamic and complex climate regulatory landscape.
Prior to joining Terrascope, I worked at EcoVadis - a global ESG ratings company - where I launched its Singapore office which served more than 800 companies within its first year of operations. The ratings include environmental, social, ethics and sustainable procurement metrics.
I started my career with the Singapore Government, spanning portfolios including manpower, education, transport and decarbonisation. I also helped spearhead the government's measures to fight Covid-19.
I graduated from the London School of Economics, SciencesPo Paris, and Oxford University. As an undergraduate at Oxford, I helped launch the inaugural Oxford Climate Forum - the UK's largest student-run climate change event.
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At South Pole, Chris supports Asian clients in their climate leadership and circular economy journey. The scope of services includes both carbon credits & sustainability consultancy. Chris currently manages clients from more than 10 Asian countries in categories such as conglomerate, agriculture, property development, asset management, retailing, information technology, and energy.
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Of French, Swiss and Filipino descent, I am a versatile purpose-driven leader with experience across a range of industry sectors. I have built a global career as a Marketing & Communications specialist and Social Entrepreneur intent on solving some of the world's most pressing issues.
Today, I run my own consultancy business helping clients define their purpose, develop their marketing, communications, CSR and sustainability strategies and I am also a Board Member and Advisor to several purpose-led organisations in the Social Impact, ESG, Fintech and Cellular Agriculture spaces.
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Entrepreneurial by nature, Claire started ShiokFarm in 2015 when realising the high prices for organic fruit and vegetables in Singapore. Based on the French AMAP model, in which Farmers and a community create a partnership in order to reduce food waste and cost, ShiokFarm aims to provide families and offices in Singapore with affordable organic fruit and vegetables while reducing food waste. Starting with a small Facebook group, Claire has succeeded in making ShiokFarm an outstanding organic business.
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Claire has spent more than 20 years in the HR field working in global environments, accompanying businesses in their development and transformation.
Working across teams and cultural boundaries, she became passionate about helping teams and leaders navigate through changes and make sustainable decisions for themselves and their teams, balancing the short-term and long-term impacts in organisations.
She moved to Singapore for a professional opportunity 9 years ago. Back in 2016, she added a coaching hat to her HR experience, got trained and certified with the idea that sometimes what employees and leaders are missing is to reconnect with what is really important for them, what makes them successful, or on the contrary slows them down.
In 2021, she launched her own business, combining her HR and professional coaching expertises to accompany individuals and organisations in their journey, with a focus on enabling sustainable People practices.
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Duncan, originally from the UK, has been living & working in Asia for the last 16 years. He runs a creative interior design & project management company delivering projects across the Asia Pacific Region; specialised in retail, F&B and commercial sectors. Duncan is passionate about creating interiors that excite and engage Clients and Customers alike, all through the lens of sustainability.
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I run a business called Bright Green where I work with corporates to engage employees in impact projects in the areas of environmental and social impact. I also facilitate sustainability learning programs to educate employees on developing an eco-friendly mindset and high impact actions they can take in their homes and daily lives.
Before founding Bright Green in 2020, I have been working in Project Management, Change Management and Continuous Improvement roles within Human Resources and Recruitment. I love that I get to work with organisations that are making commitments to net-zero and inspire employees to make an impact!
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Energy Efficiency & Conservation advocate, Tech enthusiast, Elodie is passionate about innovation & IOT applied to energy. She regularly gives lectures and shares her experience on equipment control, innovation applied to energy, machine learning technologies, electricity markets, HVAC systems, solar PV… She is volunteering at The Matcha Initiative as Category Leader for Energy & Electricity solutions.
Elodie is Head of Sales at BeeBryte, a provider of innovative remote operation & maintenance services (O&M) for heating-cooling systems (HVAC-R) in commercial buildings and factories.
Most of my professional career was in Sales and Marketing for emissions-intensive sectors (automotive, telecom, oil and gas industries) to say the least…. But I always knew I had to look for a greater purpose. Covid19 slowed down my professional activities and helped me to follow my passion. I decided to open a new chapter and follow a new career path, but to do so, I had to study sustainability.
I particularly like innovation and tech, so I wish to pursue my career with a tech for good angle.
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With a background in sustainability consulting and audit, Ivona supports businesses in their sustainability journey by building an impactful strategy, embedding sustainable practices across operations, and reporting performance to stakeholders.
She is the founder of Sustainao, a Singapore-based company specialized in sustainability consulting. Previously, Ivona worked as a sustainability auditor at KPMG France. She holds an MBA in CSR & Sustainability and a Master’s degree in Environmental Management.
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Jing Ying is a marketer with over 10 years of experience. She is currently the Marketing Manager of Sleek, managing brand, comms and CSR for the tech startup. Sleek is a tech startup aimed at helping entrepreneurs set up their companies in Singapore, Hong Kong, Australia and the UK with a fully digital experience. They have three pillars: tech for good, sustainability promise, and community initiatives.
She first co-founded and built a social enterprise, Soule, with two friends when she was 16, leading the branding, marketing and sales. The company's mission is to provide youth products with a social cause to empower children in Singapore, China and in disaster-hit areas. A total of 4,627 school shoes, footwear and other suppliers were given to schools and disaster relief sites over the past years. Soule also did CSR consulting for companies in Singapore and China. She worked in a mix of non-profit and agency roles before moving to Sleek.
Li Seng is the founder of Green Nudge, a social enterprise that supports businesses and communities to achieve positive environmental impact through activities such as coastal cleanups and workshops, outreach talks and sustainability consulting. By raising awareness and co-creating call-to-actions with various stakeholders on sustainability efforts, Green Nudge aims to create a normative shift in the way we create and deal with waste to achieve a low carbon, zero waste future for Singapore.
Li Seng’s previous experience in the public sector in the central bank of Singapore dealing with financial regulations, combined with his current roles in the community and social enterprise sector reinforced his belief that effective public policies need to be supported by ground-up actions and engagement. Playing an interfacing role within the tri-sector, Li Seng is able to provide sectoral knowledge through a system thinking lens to make informed decisions and strategies. He is happy to discuss disposables, sustainability of events, public education, and is familiar with corporate social responsibility and community / youth engagement.
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A lawyer by training, Eliza has been in Private banking since 1996, with roles ranging from Relationship Management to Head of Strategy for PWM Latin America at Deutsche Bank New York, and a member of the Management Committee. Eliza was also the Business Manager and Head of Business Compliance for the International markets at Bank of Singapore, before joining Azqore as COO for Asia. Eliza has worked in Kuala Lumpur, Frankfurt, New York and Singapore and in addition lived in London, Tokyo and Hong Kong, an experience that has shaped her outlook and made her very much a global citizen.
A banking operations professional, Loretta has had experience across various firms, like UBS and Nomura, before joining Credit Agricole 5 years ago. Currently Azqore’s Head of Asia Operations, she has worked in Singapore, Hong Kong, China and even had a short stint in India. These experiences have opened her eyes to various cultures and cuisines.
Both Eliza and Loretta kicked off the Azqore Asia CSR initiative in 2020 and have never looked back since.
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On a mission to create positive impact in the world, she considered herself an accidental entrepreneur. She discovered this during the 2009 economic crisis and in 2010, embarked on her first - people, planet, profit venture; at the time challenging the negative perception of plant-based diets; enabling reduced-carbon and responsible consumption through a (then) pioneering circularity, systems-thinking, and purpose-led business.
In 2015 with a more intentional move back to her innovation roots, relocating to Singapore, she found few-to-no organisations combining both sustainability and innovation. It was this that seeded her vision for The Inceptery.
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Mary has founded Journey Makers to support organisations in their online presence blending customer experience and employee experience. She was previously in charge of Customer Experience for Lyreco Asia and worked on accelerating Digital and Marketing activities. In 2020, she was appointed sustainability ambassador as well for the region, as the topic was becoming a strategic one for the company. Thriving to drive the change internally and externally, she launched a Green Team that she co-led with her colleague.
Prior to this role, Mary had made her career essentially in the hospitality industry at global and regional role, from trade marketing, sales to Digital marketing. Before moving to Singapore in 2015, she was based in Dubai, UAE and France.
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As the Senior Programme Manager for Sustainability Validation and Verification at TÜV SÜD, Mei Yee helps organisations add credibility and assurance to their greenhouse gases (GHG) emission assertations and GRI reports by providing third-party verification reports to support organizational claims.
She has six years of experience in the standards development of ISO 30500 and ISO 31800, testing, and certification for non-sewered sanitation systems. Prior to that, Mei Yee spearheaded World Toilet Organization's Rainbow School Toilet projects in China and Sanishop in Cambodia. She is passionate about driving corporate social responsibility and sustainability and has spent more than 18 years in various fields working internationally across teams and cultural boundaries before turning her focus on Singapore to helping companies with their carbon reduction journey. She holds a Masters in Community Water and Sanitation and a Science Degree in Earth Science, majoring in geology and physical geography.
She is a certified WSQ Advanced Certificate in Learning and Performance (ACLP) Train-The-Trainer (TTT). Since then, she has facilitated many companies in the training for Green Compass – An environmental assessment framework targeted at SME/ manufacturing industries.
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I was born in Vietnam and grew up in France in Paris’ low income suburbs. My parents used to bring us to the park to have some outdoor activities and that’s where my father taught my siblings and I to observe, love and respect nature. He gave us perspective on our place in a much bigger ecosystem.
At that time, we didn’t describe our family as “sustainable”. It was very pragmatic, we didn’t waste anything, we mended everything, saved and reused, because we just couldn’t afford not to :)
In 2018 in Singapore, after what felt like a long, unfulfilling professional tunnel on autopilot, I was forced to make a pause and took the opportunity to consider what I really wanted to do with my life (I know this resonates with many!)
Then I really realised how passionate I was about sustainability and for the first time, I considered making it my job. Nothing is easy when you don’t hold the right degrees or the right amount of money, so I co-created The Matcha Initiative to jump into action instead of procrastinating. That’s how you start an amazing experience with amazing people :)
Cherry on the cake: TMI helped me land my current job at Handprint, where we help businesses embrace the next step - Regeneration.
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Mun Wei is the founder and principal consultant of SustainableSG, which provides advisory and training services in sustainability, strategy, risk and entrepreneurship.
He has worked with corporate, government and non-profit clients on strategy and implementation, reviewing organizational programmes and targets related to the UN Sustainable Development Goals, benchmarking and communicating sustainability and other corporate programmes and achievements, promoting inclusive hiring, developing compliance policies and reports, and formulating innovative business models.
He is also an Adjunct Lecturer at the Singapore University of Social Sciences.
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Before joining Chanel, I was General Manager of BSI Singapore for 2.5 years. Prior to joining BSI, I held different job assignments for the international retailer Carrefour. For them, I oversaw Quality, Food Safety and Sustainability in China and then at the Group level.
I spent most of my career working in Asia: in Shanghai, Hong Kong and I have been happily settled in Singapore for 8 years now.
I have a real passion for sustainability and nature conservation and I love to share the knowledge and experience I gained in this field. I am also a volunteer for the Singaporean NGO called Climate Conversation which aims to raise awareness on climate change.
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I am Naomi, currently co-founder & director of givvable. I started my career as an Australian diplomat with postings in East Timor, Thailand and Switzerland then moved into private banking where my interest in ESG and sustainability was seeded.
Today my company helps businesses screen and track the sustainability profile of their suppliers to help them achieve their goals and targets.
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Package Pals is a circular packaging initiative that seeks to extend the life cycle of packaging. We collect used e-commerce packaging from members of the public, distributing it back to businesses seeking eco-friendly, second hand packaging options. There are 7 categories of packaging we collect: poly mailers (<A4),paper envelopes (<A4), plastic wrappers (<A4), bubble wrap, padded envelopes.
Package Pals has worked with multiple large and small businesses, schools, NGOs and governmental organisations since it was started in May 2020. Other than carrying out collection and distribution, we also focus on education and outreach, seeking to educate our 4k-strong audience on packaging waste and other environmental issues, through social media, webinars and other events.
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Passionate about sustainability and technology, I have spent the last 10 years working in the energy, tech and sustainability sectors. I am VP of Sales at Zuno Carbon, a climate-tech providing end to end carbon management and ESG reporting solutions.
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Radhika is the Co-founder of Tulyā, A Sustainability Management Accounting (SMA) Services company. Her work includes measurement and understanding of the impact environmental and social factors will have on the value creation for SMEs. She develops tailored tools and practices that integrate material topics (ESG & Business) with accounting statements line items to demonstrate financial impact of action vs inaction.
She has worked with Lehman Brothers, Barclays and IT services companies before starting her entrepreneurial journey in sustainability.
She is a graduate in Chemical Engineering and has been certified in SASB , PMP, CSM & Design Thinking-MIT.
Ex-fashion designer and entrepreneur, Roxane first started in the fashion industry holding several Head designer positions for high-end and high street activewear brands, leading product development from specs and material sourcing to supply chain management and production. She, then, went on an unexpected and career changing entrepreneurial journey, which included co-founding barePack, a container-sharing business in Singapore.
Roxane has also been engaged as a public speaker and expert advisor for all matters regarding sustainable materials and textiles, plastics economy, circular packaging, reuse models and recycling. She is currently a Sustainable Fashion Advisor and Curriculum Developer at the Textile and Fashion Industry Training Centre (TaF.tc), delivering sustainability curriculum and support to students and management, respectively, and board advisor to the materials traceability and circularity platform Orobo.
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Founder and Director of the consulting business Zero Waste City, Rémi provides engineering consulting services to large commercial and industrial facilities on waste management, energy efficiency, and packaging design.
He has gained a strong experience as a consultant covering a wide range of industries and technologies in New Zealand, Australia, and Singapore.
He is a certified TRUE Advisor (Total Resource Use Efficiency) by the U.S. Green Building Council Inc. This certification recognised his knowledge in Zero Waste programs and his ability to support businesses to achieve the TRUE Zero Waste certification.
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Sammie is the Director of Social Impact & Sustainability at Williams-Sonoma.
At Williams-Sonoma, she collaborates with leadership across the business to achieve the goal of 75% of products purchased from suppliers who offer worker wellbeing programs by 2030.
She is a CSR practitioner with 20 years of experience. She has managed CSR and sustainability programs at Target, C&A, Abercrombie & Fitch, and American Eagle Outfitters.
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French by birth, I consider myself a world citizen. I started to work in the satellite communication field in Marseille in 1996. In 2003, I followed my wife to Philadelphia, USA and joined International SOS, world leader of medical and security assistance services. In 2008, International SOS relocated us to Singapore where we have spent the last 13 years. I held different regional leadership roles for the company.
At International SOS I have been a founding member of the Sustainability Committee and initially led the S (Social) part. Since 2018, I have been leading the Environment pillar, with a special focus on the Ecovadis certification.
My role was made redundant due to COVID-19, and I naturally decided to fully embrace the Sustainability agenda for my next career move. I definitely wanted to leverage my skills to make a stronger impact on the world and leave a better planet for the next generations (I have 3 kids and it forces you to reflect).
I enrolled at SMU back in Sept 2020 and graduated from the Sustainability and Sustainable Business executive masterclass in Dec 2020.
In July 2021, I joined a local singaporean startup H3Dynamics with the ambition to decarbonize the aviation industry! And since May 2023, I am now the managing director AsiaPacific for Ecocert, world leader in certification for organic products.
I am also the Singapore Ambassador (volunteer) for Ecomatcher to help brands fight climate change, one tree at a time.
Finally, I am a French Trade Advisor and part of the Sustainability Committee to strengthen bridges between France and Singapore on this crucial agenda.
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My first job was with a major consulting company in Japan. I appreciated my time there, but was always yearning to do something with a greater direct impact, and something that gives me a greater sense of purpose. I am blessed to have the opportunity to travel the world, and be exposed to different perspectives, ways of living and available alternatives!
A series of serendipitous events led to the founding of merchandise.blue with two highly experienced and interesting friends. Merchandise.blue offers merchandise like uniforms, towels and bags in more environmentally progressive textiles made of materials like seaweed, organic cotton and recycled fishing nets.
When the opportunity to open Kizuna arose, it was clear that I wanted to apply similar values and principles to this physical space.
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I am Thibaut, French bald since 26 & bold since forever! Right now, I am a 1st time entrepreneur in the making.
I come from an IT & software agency background so deeply into B2B and old-fashioned processes. I came to realize that sustainability cannot be only about consumers and half-measures. I also realized IT Sustainability was much underrated and not understood by most companies. It came quite as a surprise for me since I always considered IT Sustainability as one of the best ways to merge both ROI & Sustainability to make the latter sound acceptable, actionable, and realistic. Having seen that, I wanted to make a change in my own way.
My dedication came from the desire to be able to look my future kids in the eye and tell them that I tried to make the world a better place.
I am also drawn to uncommon & less popular causes, which is why e-waste caught my attention. While it’s not as “buzzy” as plastic waste or consumer recycling, it has the potential to have a greater impact, especially in Asia.
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Tomo is a seasoned development professional having lived and worked in various corners of the world from the Tibetan plateau, Indian drylands, Indonesian tropics, to Japanese metropolises. He has extensive field experience working for international and local development NGOs across Asia and Africa, including Kopernik, the Children’s Investment Fund Foundation, and the World Bank. He was formerly an Assistant Professor at the Global Leadership Program at the University of Tokyo.
Tomo has a BA in Social Anthropology from Harvard College, a Masters in Public Policy from the Harvard Kennedy School, and was an Asia Pacific Leadership Program Fellow (2008) and Innovation Fellow (2020) at the East-West Center. In 2014 Tomo was awarded the Dalai Lama’s Unsung Heroes of Compassion Award.
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I have been working in Asia for the past 12 years (Shanghai, Hong Kong and Singapore since 2014) within the digital and technology space.
I have founded and run several companies in different sectors such as IT Consulting, Education, and the F&B business.
I am passionate about how to use technology as a force for good.
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Virgile is an academic researcher who works for the CNRS (France) and the National University of Singapore. He heads an international collaborative lab between Singapore and France at the mechanobiology institute.
He is also in charge of the transition towards more sustainable practices in the lab and in the institute. He has already implemented various actions covering energy efficiency, consumables usage reduction, waste management...
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I am the founder of Upcircle, a startup that makes it easy for the community to participate in the circular economy. Upcircle also works with property management companies and grassroots leaders to divert valuable resources from households away from waste streams. As a champion of resource circularity, I leveraged my experience working in tech companies like Apple and Siemens, to launch an app that enables peer-to-peer crowdsourcing of materials. The app successfully grew to 1,200 registered users with more than 100 listed projects within 3 months of launch, enabling more than 1,000 units of items transacted.
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I am an individual that is led by curiosity and love exploring new opportunities to further grow my experience and expertise. In the last two years, I have gained a deep interest in national, regional, and international aspects of the environmental scene and wish to further pursue this path to make it a more significant aspect of my life.
My role as the Community & Program Lead in Stridy allows me to take what I love doing to greater heights - community building, organizing, and environmental advocacy.
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Coming from a background of digital media, film-making, and digital marketing, Yen-Lyng fell into the sustainability field when she joined a waste management company as a Recycling Ambassador. During that time, she saw the many intricacies and challenges facing the very overlooked and underappreciated world of waste. So, when given the opportunity of working on a coffee recycling project, Yen-Lyng jumped at it. She will tell you more about her why and what of coffee recycling in her sharing and the challenges of lauching sustainable projects.
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Zuzana is experienced risk management consultant, project manager and trainer. She is Director at Tamotsu Institute, a sustainability consulting firm, and Programme Lead for corporate trainings at The Matcha Initiative. She views sustainability from the risk management perspective, making companies aware of the financial risks and opportunities involved.
She has studied Sustainability Leadership at the Imperial College of London and is certified in Sustainability and Climate Risk by the Global Association of Risk Professionals (GARP) and in Recommendations of the Task force for Climate-related Financial Disclosure by the TCFD.
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