The Matcha Initiative focuses on action. That’s why we asked individuals - employees, entrepreneurs, CEOs - to share what they actually did. Maybe it worked, maybe not.
But at least they provide you with facts, insights, ideas and help. We call them Buddies.
Where to start? How to do it? Our buddies are here to help you by sharing their own experience. Learn more about them below and contact them for further insights if you wish.
Everyone can become a Buddy and give back to the community; You don’t need to be a sustainability expert. You may come from HR, Marketing, Finance, Procurement... and be a pioneer in your company. If you are keen to share your experience, get in touch with us.
I'm an experienced C-Level professional with 12+ years of experience working in various industries who has developed a strong interest for climate change and sustainable development. I'm based in Singapore. Passionate about climate change issues, I'm now fully dedicated to supporting organizations and individuals in their transition towards a low-carbon future.
I hold a MBA degree from ESSEC Business School in France, an Executive Master from INSEAD, and a Cambridge Certificate in Sustainability Leadership.
I'm a trained facilitator of a successful climate change education workshops named The Climate Fresk. I'm facilitating it in public, with companies, schools or universities.
Experienced Finance Director with more than 10 years of working history in the technology, e-commerce and marketing industries, Alexandre has led the ABW office transformation at Edenred Singapore in 2019.
Increasingly concerned about the environment, for the past few years, Alya has taken steps to live a more sustainable lifestyle, with the digital learning manager refilling goods at plastic-free stores, making her own skincare from scratch and composting her kitchen waste. Since she has embarked on her ‘green journey’, Alya has been taking actions to keep on raising awareness towards sustainability – from organising free workshops and holding talks, to creating a neighbourhood chat group to reduce waste & increase sharing amongst neighbours. In 2021, Alya has been featured on BBC News for tracking her carbon footprint using the Capture app.
In 2022, Alya has founded GreenPush, a knowledge + community platform to help eco-conscious individuals grow. 🌱
I started my career as a mechanical engineer for 5 years and joined TayPaper Recycling in 2018. Tay Paper Recycling has grown from an informal scrap dealer to now a leading paper focused recycling company in Singapore. On top of just recycling, we also offer confidential data disposal services to help clients comply with PDPA, GDPR and recycle at the same time. I am now working at KGS, an e-waste and data sanitization company.
Passionate about travels, Benoit left France in 2011 for Asia, lived in Hong Kong then landed in Singapore 6 years ago, working for Credit Agricole CIB. With 15 years of experience in IT across different sectors and industries, he is now managing a team focusing on IT application support. In 2017, he was one of the founders, and now the leader, of their first green team in Singapore.
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Carolin is a passionate and driven entrepreneur and sustainability advocate. She is involved in many projects and initiatives that contribute to reducing our environmental impact.
In 2020, Carolin founded susGain, a social enterprise on a mission to better connect the environmentally and socially conscious stakeholders in Singapore to accelerate the change towards a more sustainable nation. The susGain rewards app aims to improve a sense of purpose and well-being within the community and make supporting sustainable local brands convenient and fun and rewarding.
Prior to susGain, Carolin worked as Account & Project Manager in an HR consulting and change management firm, where she was responsible for business development and end-to-end project management of training and consulting projects across APAC.
In July 2021, Carolin won the Finder's Expatpreneur Sustainability Award. susGain has also been recognized by Global Initatives at the Sustainable Business Awards Singapore 2020/21.
Entrepreneurial by nature, Claire started ShiokFarm in 2015 when realising the high prices for organic fruit and vegetables in Singapore. Based on the French AMAP model, in which Farmers and a community create a partnership in order to reduce food waste and cost, ShiokFarm aims to provide families and offices in Singapore with affordable organic fruit and vegetables while reducing food waste. Starting with a small Facebook group, Claire has succeeded in making ShiokFarm an outstanding organic business.
Claire has spent more than 20 years in the HR field working in global environments, accompanying businesses in their development and transformation.
Working across teams and cultural boundaries, she became passionate about helping teams and leaders navigate through changes and make sustainable decisions for themselves and their teams, balancing the short-term and long-term impacts in organisations.
She moved to Singapore for a professional opportunity 9 years ago. Back in 2016, she added a coaching hat to her HR experience, got trained and certified with the idea that sometimes what employees and leaders are missing is to reconnect with what is really important for them, what makes them successful, or on the contrary slows them down.
In 2021, she launched her own business, combining her HR and professional coaching expertises to accompany individuals and organisations in their journey, with a focus on enabling sustainable People practices.
Duncan, originally from the UK, has been living & working in Asia for the last 16 years. He runs a creative interior design & project management company delivering projects across the Asia Pacific Region; specialised in retail, F&B and commercial sectors. Duncan is passionate about creating interiors that excite and engage Clients and Customers alike, all through the lens of sustainability.
Energy Efficiency & Conservation advocate, Tech enthusiast, Elodie is passionate about innovation & IOT applied to energy. She regularly gives lectures and shares her experience on equipment control, innovation applied to energy, machine learning technologies, electricity markets, HVAC systems, solar PV… She is volunteering at The Matcha Initiative as Category Leader for Energy & Electricity solutions.
Elodie is Head of Sales at BeeBryte, a provider of innovative remote operation & maintenance services (O&M) for heating-cooling systems (HVAC-R) in commercial buildings and factories.
Most of my professional career was in Sales and Marketing for emissions-intensive sectors (automotive, telecom, oil and gas industries) to say the least…. But I always knew I had to look for a greater purpose. Covid19 slowed down my professional activities and helped me to follow my passion. I decided to open a new chapter and follow a new career path, but to do so, I had to study sustainability.
I particularly like innovation and tech, so I wish to pursue my career with a tech for good angle.
With a background in sustainability consulting and audit, Ivona supports businesses in their sustainability journey by building an impactful strategy, embedding sustainable practices across operations, and reporting performance to stakeholders.
She is the founder of Sustainao, a Singapore-based company specialized in sustainability consulting. Previously, Ivona worked as a sustainability auditor at KPMG France. She holds an MBA in CSR & Sustainability and a Master’s degree in Environmental Management.
Jing Ying is a marketer with over 10 years of experience. She is currently the Marketing Manager of Sleek, managing brand, comms and CSR for the tech startup. Sleek is a tech startup aimed at helping entrepreneurs set up their companies in Singapore, Hong Kong, Australia and the UK with a fully digital experience. They have three pillars: tech for good, sustainability promise, and community initiatives.
She first co-founded and built a social enterprise, Soule, with two friends when she was 16, leading the branding, marketing and sales. The company's mission is to provide youth products with a social cause to empower children in Singapore, China and in disaster-hit areas. A total of 4,627 school shoes, footwear and other suppliers were given to schools and disaster relief sites over the past years. Soule also did CSR consulting for companies in Singapore and China. She worked in a mix of non-profit and agency roles before moving to Sleek.
Li Seng is the founder of Green Nudge, a social enterprise that supports businesses and communities to achieve positive environmental impact through activities such as coastal cleanups and workshops, outreach talks and sustainability consulting. By raising awareness and co-creating call-to-actions with various stakeholders on sustainability efforts, Green Nudge aims to create a normative shift in the way we create and deal with waste to achieve a low carbon, zero waste future for Singapore.
Li Seng’s previous experience in the public sector in the central bank of Singapore dealing with financial regulations, combined with his current roles in the community and social enterprise sector reinforced his belief that effective public policies need to be supported by ground-up actions and engagement. Playing an interfacing role within the tri-sector, Li Seng is able to provide sectoral knowledge through a system thinking lens to make informed decisions and strategies. He is happy to discuss disposables, sustainability of events, public education, and is familiar with corporate social responsibility and community / youth engagement.
A lawyer by training, Eliza has been in Private banking since 1996, with roles ranging from Relationship Management to Head of Strategy for PWM Latin America at Deutsche Bank New York, and a member of the Management Committee. Eliza was also the Business Manager and Head of Business Compliance for the International markets at Bank of Singapore, before joining Azqore as COO for Asia. Eliza has worked in Kuala Lumpur, Frankfurt, New York and Singapore and in addition lived in London, Tokyo and Hong Kong, an experience that has shaped her outlook and made her very much a global citizen.
A banking operations professional, Loretta has had experience across various firms, like UBS and Nomura, before joining Credit Agricole 5 years ago. Currently Azqore’s Head of Asia Operations, she has worked in Singapore, Hong Kong, China and even had a short stint in India. These experiences have opened her eyes to various cultures and cuisines.
Both Eliza and Loretta kicked off the Azqore Asia CSR initiative in 2020 and have never looked back since.
On a mission to create positive impact in the world, she considered herself an accidental entrepreneur. She discovered this during the 2009 economic crisis and in 2010, embarked on her first - people, planet, profit venture; at the time challenging the negative perception of plant-based diets; enabling reduced-carbon and responsible consumption through a (then) pioneering circularity, systems-thinking, and purpose-led business.
In 2015 with a more intentional move back to her innovation roots, relocating to Singapore, she found few-to-no organisations combining both sustainability and innovation. It was this that seeded her vision for The Inceptery.
In charge of Customer Experience for Lyreco Asia, Mary joined the company in 2018 to accelerate Digital and Marketing activities. In 2020, she was appointed sustainability ambassador as well for the region, as the topic was becoming a strategic one for the company. Thriving to drive the change internally and externally, she launched a Green Team that she is co-leading with her colleague.
Prior to this role, Mary had made her career essentially in the hospitality industry at global and regional role, from trade marketing, sales to Digital marketing. Before moving to Singapore in 2015, she was based in Dubai, UAE and France.
Mun Wei started SustainableSG in September 2018 to provide advisory and training services in sustainability, strategy, risk and entrepreneurship.
He has worked with corporate, government and non-profit clients on strategy and implementation, reviewing organizational programmes and targets related to the UN Sustainable Development Goals, benchmarking and communicating sustainability and other corporate programmes and achievements, promoting inclusive hiring, developing compliance policies and reports, and formulating innovative business models.
He is also an Adjunct Lecturer at the Singapore University of Social Sciences.
Before joining Chanel, I was General Manager of BSI Singapore for 2.5 years. Prior to joining BSI, I held different job assignments for the international retailer Carrefour. For them, I oversaw Quality, Food Safety and Sustainability in China and then at the Group level.
I spent most of my career working in Asia: in Shanghai, Hong Kong and I have been happily settled in Singapore for 8 years now.
I have a real passion for sustainability and nature conservation and I love to share the knowledge and experience I gained in this field. I am also a volunteer for the Singaporean NGO called Climate Conversation which aims to raise awareness on climate change.
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Package Pals is a circular packaging initiative that seeks to extend the life cycle of packaging. We collect used e-commerce packaging from members of the public, distributing it back to businesses seeking eco-friendly, second hand packaging options. There are 7 categories of packaging we collect: poly mailers (<A4),paper envelopes (<A4), plastic wrappers (<A4), bubble wrap, padded envelopes.
Package Pals has worked with multiple large and small businesses, schools, NGOs and governmental organisations since it was started in May 2020. Other than carrying out collection and distribution, we also focus on education and outreach, seeking to educate our 4k-strong audience on packaging waste and other environmental issues, through social media, webinars and other events.
Passionate about sustainability and technology, I have spent the last 10 years working in the energy, tech and sustainability sectors. I am currently Head of Sales at Equilibrium where we help companies leverage technology and human expertise to move forward on their sustainability journey.
Ex-fashion designer and entrepreneur, Roxane first started in the fashion industry holding several Head designer positions for high-end and high street activewear brands, leading product development from specs and material sourcing to supply chain management and production. She, then, went on an unexpected and career changing entrepreneurial journey, which included co-founding barePack, a container-sharing business in Singapore.
Roxane has also been engaged as a public speaker and expert advisor for all matters regarding sustainable materials and textiles, plastics economy, circular packaging, reuse models and recycling. She is currently a Sustainable Fashion Advisor and Curriculum Developer at the Textile and Fashion Industry Training Centre (TaF.tc), delivering sustainability curriculum and support to students and management, respectively, and board advisor to the materials traceability and circularity platform Orobo.
Founder and Director of the consulting business Zero Waste City, Rémi provides engineering consulting services to large commercial and industrial facilities on waste management, energy efficiency, and packaging design.
He has gained a strong experience as a consultant covering a wide range of industries and technologies in New Zealand, Australia, and Singapore.
He is a certified TRUE Advisor (Total Resource Use Efficiency) by the U.S. Green Building Council Inc. This certification recognised his knowledge in Zero Waste programs and his ability to support businesses to achieve the TRUE Zero Waste certification.
French by birth, I consider myself a world citizen. I started to work in the satellite communication field in Marseille in 1996. In 2003, I followed my wife to Philadelphia, USA and joined International SOS, world leader of medical and security assistance services. In 2008, International SOS relocated us to Singapore where we have spent the last 13 years. I held different regional leadership roles for the company.
At International SOS I have been a founding member of the Sustainability Committee and initially led the S (Social) part. Since 2018, I have been leading the Environment pillar, with a special focus on the Ecovadis certification.
My role was made redundant due to COVID-19, and I naturally decided to fully embrace the Sustainability agenda for my next career move. I definitely wanted to leverage my skills to make a stronger impact on the world and leave a better planet for the next generations (I have 3 kids and it forces you to reflect).
I enrolled at SMU back in Sept 2020 and graduated from the Sustainability and Sustainable Business executive masterclass in Dec 2020.
In July 2021, I joined H3Dynamics with the ambition to decarbonize the aviation industry!
I am also the Singapore Ambassador (volunteer) for Ecomatcher to help brands fight climate change, one tree at a time.
Finally, I am a French Trade Advisor and part of the Sustainability Committee to strengthen bridges between France and Singapore on this crucial agenda.
My first job was with a major consulting company in Japan. I appreciated my time there, but was always yearning to do something with a greater direct impact, and something that gives me a greater sense of purpose. I am blessed to have the opportunity to travel the world, and be exposed to different perspectives, ways of living and available alternatives!
A series of serendipitous events led to the founding of merchandise.blue with two highly experienced and interesting friends. Merchandise.blue offers merchandise like uniforms, towels and bags in more environmentally progressive textiles made of materials like seaweed, organic cotton and recycled fishing nets.
When the opportunity to open Kizuna arose, it was clear that I wanted to apply similar values and principles to this physical space.
I am Thibaut, French bald since 26 & bold since forever! Right now, I am a 1st time entrepreneur in the making.
I come from an IT & software agency background so deeply into B2B and old-fashioned processes. I came to realize that sustainability cannot be only about consumers and half-measures. I also realized IT Sustainability was much underrated and not understood by most companies. It came quite as a surprise for me since I always considered IT Sustainability as one of the best ways to merge both ROI & Sustainability to make the latter sound acceptable, actionable, and realistic. Having seen that, I wanted to make a change in my own way.
My dedication came from the desire to be able to look my future kids in the eye and tell them that I tried to make the world a better place.
I am also drawn to uncommon & less popular causes, which is why e-waste caught my attention. While it’s not as “buzzy” as plastic waste or consumer recycling, it has the potential to have a greater impact, especially in Asia.
Tomo is a seasoned development professional having lived and worked in various corners of the world from the Tibetan plateau, Indian drylands, Indonesian tropics, to Japanese metropolises. He has extensive field experience working for international and local development NGOs across Asia and Africa, including Kopernik, the Children’s Investment Fund Foundation, and the World Bank. He was formerly an Assistant Professor at the Global Leadership Program at the University of Tokyo.
Tomo has a BA in Social Anthropology from Harvard College, a Masters in Public Policy from the Harvard Kennedy School, and was an Asia Pacific Leadership Program Fellow (2008) and Innovation Fellow (2020) at the East-West Center. In 2014 Tomo was awarded the Dalai Lama’s Unsung Heroes of Compassion Award.
I have been working in Asia for the past 12 years (Shanghai, Hong Kong and Singapore since 2014) within the digital and technology space.
I have founded and run several companies in different sectors such as IT Consulting, Education, and the F&B business.
I am passionate about how to use technology as a force for good.
Virgile is an academic researcher who works for the CNRS (France) and the National University of Singapore. He heads an international collaborative lab between Singapore and France at the mechanobiology institute.
He is also in charge of the transition towards more sustainable practices in the lab and in the institute. He has already implemented various actions covering energy efficiency, consumables usage reduction, waste management...
I am the founder of Upcircle, a startup that makes it easy for the community to participate in the circular economy. Upcircle also works with property management companies and grassroots leaders to divert valuable resources from households away from waste streams. As a champion of resource circularity, I leveraged my experience working in tech companies like Apple and Siemens, to launch an app that enables peer-to-peer crowdsourcing of materials. The app successfully grew to 1,200 registered users with more than 100 listed projects within 3 months of launch, enabling more than 1,000 units of items transacted.
I am an individual that is led by curiosity and love exploring new opportunities to further grow my experience and expertise. In the last two years, I have gained a deep interest in national, regional, and international aspects of the environmental scene and wish to further pursue this path to make it a more significant aspect of my life.
My role as the Community & Program Lead in Stridy allows me to take what I love doing to greater heights - community building, organizing, and environmental advocacy.
Coming from a background of digital media, film-making, and digital marketing, Yen-Lyng fell into the sustainability field when she joined a waste management company as a Recycling Ambassador. During that time, she saw the many intricacies and challenges facing the very overlooked and underappreciated world of waste. So, when given the opportunity of working on a coffee recycling project, Yen-Lyng jumped at it. She will tell you more about her why and what of coffee recycling in her sharing and the challenges of lauching sustainable projects.