Holly Naylor
Founder - Inspire & Create
Holly's introduction

As a sustainability communicator and content writer, I believe in the power of words to drive real change. With my background in corporate operations, I understand how to optimize from the inside out. Since pivoting to sustainability, I've become versed in ESG standards such as the PRCA and GRI to cut through greenwashing and foster transparency.

Now I apply my technical knowledge and passion for authentic messaging to help companies communicate their sustainability efforts in a strategic, materiality-focused way, both internally and externally. I help organizations to begin their sustainability transition and communicate this to their various stakeholders. I aim to prove that incremental changes, paired with purposeful communications, can transform businesses and communities.

What brought you to sustainability?

Throughout my corporate career, I immersed myself in writing various documents and honed my skills in content writing during the pandemic. However, I grew disillusioned with the false messaging and a sales-oriented approach to writing. Seeking a more conscious approach, I embarked on a sustainability journey.

By chance, I attended a masterclass by the Matcha Initiative, which propelled me to delve deeper into sustainability issues. Witnessing the alarming state of the environment, exploitation of workers and the urgent need for change, I became determined to take action.

My pursuit of better sustainability communication has become my mission. I use writing to raise awareness and inspire action. I aim to challenge false narratives and encourage conscious consumption, environmental stewardship, and social responsibility.

Which sustainable actions are you in charge of or have you implemented in your organisation?

I focus on sustainability communication and training with my company.

Driven to contribute actively, I also serve as the Sustainability Officer for Relo Network Asia and actively participate in the ESG Pillar of Asia Talent Mobility Alliance (ATMA). I advocate for reducing the environmental impact of corporate relocation and promoting sustainable practices within this industry.

Which challenges did you meet and how did you overcome them?

Lack of understanding of the challenges of greenwashing, the need for transparency and how to overcome them

What are you most proud of?

The ability to share my knowledge about sustainability communication with others

What would be your top 3 pieces of advice to the Matcha Initiative users?
  1. Start small, but think big. Don't get overwhelmed trying to overhaul everything at once.
  2. Lead by example and find your sustainability superpower. Be the sustainability advocate in your workplace or community.
  3. Always communicate with authenticity, transparency and with data to back up your claims.
In which field could you help The Matcha Initiative users as a buddy?
  • Kick Start Help
  • Best Practices sharing
  • Experience Sharing
  • Expertise Sharing
Please describe how you could help The Matcha Initiative users as a buddy?

Assisting with any sustainability communications initiatives or sustainability in the global mobility industry

Holly's 3 main sustainability skills

CISL Business Sustainability / GRI

Holly kindly accepts to answer your questions.

If you need additional insights, you can send her a message.