The Matcha Initiative
Caroline Struye is a general manager focused on sustainability and circular economy with extensive international experience across Europe and Asia. Currently leading the growth of reuse solutions in Singapore, she works with businesses and public stakeholders to reduce waste, accelerate circularity, and turn sustainability ambitions into practical, measurable outcomes. Over the course of her career, she has combined corporate leadership experience with startup agility, developing expertise in business transformation, stakeholder engagement and sustainable operations.
Passionate about helping others create impact, Caroline enjoys supporting professionals who are driving change within organizations, building solutions for a more sustainable future or navigating career transitions. She believes that meaningful change happens when purpose, business value, and practical execution come together.
I once had the chance to attend the worldwide summit of aeronautics logistics in Montreal. When the Ho Procurement of Bombardier at that time, challenged an entrepreneur offering sustainable material for aircraft by asking "why shall we care about recycled material when we are the biggest polluters?" : I had the "Declic". I had to join the biggest players to change the industry from inside.
I management the environmental roadmap of Waste and Water Management at european level for Airbus Defence & Space, covering all the production & office scope. Today, I offer a solution to divert waste from single use packaging to end up into landfills.
Human is by definition resistant to change, unless we see an individual and personal advantage to it. It's all about resilience, persuasion et data. Your case gets more complicating when the business case is not profitable, and it's not that often profitable on short term when you talk about sustainability.
Standing for my personal values.