Caroline Struye
Singapore Country Director - Muuse
APAC
Europe
Singapore
Caroline's introduction

I am French, recently arrived in Singapore after 14 years of international experience across Europe and Canada. I spent 14 years in the aeronautical industry before joining a start up offering reusable packaging for the Food & Beverage industry. Passionate by nature, I am always enthusiast to meet new people, share and learn also more.

What brought you to sustainability?

I once had the chance to attend the worldwide summit of aeronautics logistics in Montreal. When the Ho Procurement of Bombardier at that time, challenged an entrepreneur offering sustainable material for aircraft by asking "why shall we care about recycled material when we are the biggest polluters ?" : I had the "Declic". I had to join the biggest players to change the industry from inside.

Which sustainable actions are you in charge of or have you implemented in your organisation?

I management the environmental roadmap of Waste and Water Management at european level for Airbus Defence & Space, covering all the production & office scope. Today, I offer a solution to divert waste from single use packaging to end up into landfills.

Which challenges did you meet and how did you overcome them?

Human is by definition resistant to change, unless we see an individual and personal advantage to it. It's all about resilience, persuasion et data. Your case get more complicating when the business case is not profitable, and it s not that often profitable on short term when you talk about sustainability.

What are you most proud of?

Standing for my personal values.

What would be your top 3 pieces of advice to the Matcha Initiative users?
  • Use this wonderful Network. It can give you much more than what you suspect.
  • Dont forget to give back ...
  • It's all about circularity!
In which field could you help The Matcha Initiative users as a buddy?
  • Kick Start Help
  • Experience Sharing
Please describe how you could help The Matcha Initiative users as a buddy?

Engage the conversation :) I can share my experience at personal level or advise at profesionnal level.

Caroline's main sustainability skills

Circularity / Strategy / Reporting

Caroline kindly accepts to answer your questions.

If you need additional insights, you can send her a message.