The Matcha Initiative
Join us
I am the Chief Operating Officer of Ecoworks, a venture eliminating single-use plastic waste in home care by enabling consumers to refill. We deploy smart refill stations in residential areas so that consumers can reuse existing bottles to purchase cleaning detergents — consumers need the detergent, not the packaging.
I am happy to share my experiences working with grassroots and engaging consumers to drive a new movement.
About 7 years ago, I got my wake-up call to the environmental challenges we are facing. While learning to surf at a beach in the region, I found myself paddling through trash — bottles and packaging were floating alongside me. This moment sparked my search for more sustainable ways to live. ✨
I had the privilege of learning about sustainability in my previous work and today, I’m proud to be able to integrate my personal commitment with my professional work by advancing sustainable living at Ecoworks. 🙌
I have been involved in crafting a sustainable business model and facilitating partnerships at Ecoworks.
When introducing a new concept, you get more NO's than a simple YES. I've overcome the rejections by applying an empathetic lens in discussions, and working to achieve a win-win outcome for everyone. I also acknowledge small wins' value in paving the way for bigger wins.
I am most proud of getting grassroot-level support to host and advocate for our refill station.