Adrien de Buttet
Sustainable Supply Chain Transformation - Greenfinity
Adrien' introduction

In 2023, I co-founded Greenfinity, a Singapore-based supply chain sustainability venture focusing on sustainable and low-carbon transformation for supply chains. The objective is to help people and companies strategize their sustainability action plans to make a difference for the planet, the people, and the business.

I have a background in industrial engineering and supply chain management and 20 years of multi-national company experience in Europe and Asia, driving best-in-class logistics, manufacturing, customer services, and planning processes (S&OP/IBP).  With climate change becoming an additional consideration to supply chain management over the past decade, I decided to help supply chain professionals juggle between achieving the best service, optimal cost, cash efficiency, and now decarbonization.

Countries where Adrien can help you: Japan, Singapore

What brought you to sustainability?

Being groomed as an engineer, my thought process is to understand the underlying physical aspects of everything and find innovative ways to solve real-world problems with a long-term view. "Take it and give it back better and more sustainable". The climate crisis brings the most challenging and interesting transformation that humankind needs to undergo, beyond the previous four industrial revolutions, and this time with a carbon clock ticking.

Both this threatening challenge and the need to reinvent societies raised my interest and pushed me to adopt sustainability from personal and work perspectives.

Last, becoming a father extended my horizon and accelerated my interest in understanding the issue in more depth and in raising the bar to help both peers and corporations be educated, and implement tangible actions to reinvent themselves.

Which sustainable actions are you in charge of or have you implemented in your organisation?

Being in charge of supply chain sustainability in my previous company, we faced the same questions as many: what can we do?

In a for-profit company setup, this translates into a longer question: what can we do that is good for the business, cost-effective, good for the planet, and good for the people? This led us to run a baseline assessment on the value chain carbon footprint, which was designed both to educate and engage team members and leadership and act as a reference point to benchmark improvement solutions.

This meant creating the best possible value chain model with help from all functions, discussing in-depth the validity of assumptions, gathering all possible data from suppliers, customers, and consumers, filling the gaps with collective intelligence, and finally ensuring an understanding of emissions at the lowest granularity to enable action plans.

Which challenges did you meet and how did you overcome them?

Convincing co-workers of the urgency to act despite multiple business priorities is and will remain a challenge for many. While a data-based and analytical approach can help, the human factor and emotional engagement are needed to better convince decision-makers of the urgency.

I found surrounding myself with competent and business-oriented folks was paramount to making the conversation easier when it is time to put skin in the game.

What other skills do you find important to have in this field?

A growth mindset and listening skills are crucial to adopt as we go into sustainable growth territories and reinvent society to put sustainability at the forefront.  

“Most people overestimate what they can do in one year and underestimate what they can do in ten years.”

So it is time to get started and accelerate!

What are you most proud of?

Being invited to talk about my experience as a sustainability champion in other corporations was a great pride, though it sometimes came with Imposter syndrome, not being academically educated in environmental studies, and with no decade-long credentials.

I hope sharing real-life business cases helped others accelerate their journeys and raise interest in more people to work on sustainability topics.

What would be your top 3 pieces of advice to the Matcha Initiative users?
  1. Keep it simple as a start: Look at the biggest opportunity, pick up the fruits on the floor, and move on to the tree.
  2. Surround yourself. Sustainability groups and Matcha initiative masterclasses and events are great ways to deep dive into a topic and more importantly to build a network of outstanding practitioners.  
  3. Share your thoughts and your needs – If it is not solved elsewhere, the collective intelligence will help you to get in the right direction.
In which field could you help The Matcha Initiative users as a buddy?
  • Kick Start Help
  • Best Practices sharing
  • Experience Sharing
Please describe how you could help The Matcha Initiative users as a buddy?
  • Providing insights on how to decarbonize supply chains and convince your peers and leaders to invest in sustainability
  • Offering views on upcoming regulatory requirements that affect supply chain management
  • Offering tips on how to juggle between all priorities supply chain professionals have to deal with
Adrien's 3 main sustainability skills

Carbon Mapping / Supply Chain design / Supply Chain strategies

Adrien kindly accepts to answer your questions.

If you need additional insights, you can send him a message.