Buddies - Leslie Beckman

Leslie Beckman

Founder - Sisloff International & The Eco-Marketing Project

Leslie's Introduction

I grow the profitability of companies, leveraging data and sustainability.

Harnessing 20+ years’ experience, I’ve grown businesses ranging from local start-ups to $4b/100k-employee corporations. I’ve lived in USA, Australia, Singapore, China, Indonesia and worked with industries ranging from software to non-profit to consumer electronics. This diversity provides practical yet inspirational ideation to my work.

As a systems-thinking expert, I drive sustainability improvements to help sales, product development, supply chain, compliance, and ultimately the bottom line. I thrive when empowering and collaborating with others.

My achievements driving results-driven change through marketing, sustainability, and strategic leadership have been awarded locally and internationally.

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Countries where Leslie can help you: Worldwide, APAC

What brought you to sustainability?

Life dropped me into an inspirational, leading sustainability environment, and I wondered why. Evolving more sustainably in my personal life was inspirational and beautiful. However, bringing sustainability into my professional life became a journey of challenges. Where I found gaps in available information, I founded Sisloff International & The Eco-Marketing Project to share content and expertise in order to empower others globally.

The Eco-Marketing Project: Founders Blog Post for the full story

Which sustainable actions are you in charge of or have you implemented in your organisation?

Qlik’s Sustainability Monetization Project. A profitability-focused initiative, including sales plays, demos and customer success references to proactively align Qlik’s ethos and solutions to the newest requirements of their largest customers.
Greener Events Initiative. Driving change through data and education, this project included Business Intelligence App tracking CO2 footprint (in order to offset), as well as 25 reduce/reuse/recycle choices (to drive improvements) for all events globally. Presented to the UN Secretariat. Read more here.
Buyamia: VP of Sustainability & Growth, focused on launching new markets sustainably. Read more here.
ATOLYE’s COP28 Side Event in Dubai: Regenerative Workshop Lead.

Which challenges did you meet and how did you overcome them?

I continue to be bemused why sustainability isn't more embedded across companies (and all roles in the company), why data from sustainability reports isn't used more in making improvements, and ultimately why sustainability is often seen only as a cost-centre and not a system-wide opportunity to increase profits by both lowering costs and increasing sales.

What are you most proud of?

Launching Sisloff International which includes:

Consulting Services to Grow Purpose-focused Enterprises
The Eco-Marketing Project: Empowering Marketers to be more Green
Sisloff Foundation: Supporting Sustainability Education for Underprivileged Youth

What would be your top 3 pieces of advice to the Matcha Initiative users?

Action: Think about the decisions you're already making today; how can you make these more sustainable?
Authenticity: State your sustainability-focused intentions.
Accountability: Track your actions and make data-driven decisions.

In which field could you help The Matcha Initiative users as a buddy?

Kick Start Help
Best Practices Sharing
Experience Sharing

Please describe how you could help The Matcha Initiative users as a buddy?

I can help with experience sharing, data-driven case studies and networking.

Leslie's 3 main sustainability skills

Growth / Profitability / Eco-marketing

Leslie kindly accepts to answer your questions.

If you need additional insights, you can send her a message.