The Matcha Initiative
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I am an impact and innovation strategist at Innoboost with a deep-seated passion to develop attractive products, services and strategies in the circular domain. I thrive on 'getting stuff done', and specialize in making complex concepts effortlessly comprehensible. I have worked across different continents and in different industries for global corporates in the food and energy industries like IKEA and EON, from the fuzzy forehand towards go-to-market. Besides this, I am a lecturer at INSEAD focusing on circular potential in companies.
I am happy to help users with circular business models, and sustainable innovation.
After spending all these years in commercial functions, I still love commerce, but I prefer to use my capabilities and experiences for a better world - it deserves and needs them.
I have implemented sustainable actions in several areas, from strategy to innovation to go-to-market.
Questions that frequently come up are: What's the business model? How do we convince buyers? How do we balance business and sustainable needs? How do we tackle these questions and challenges?
I think it is best to take small steps for big impact, co-create and validate, and conduct business experiments to move quickly.
I am most proud of leading a project for Ikea to introduce green electricity as a new product for their consumers.