The Matcha Initiative
According to the revised Lean ICT Report the Digital energy consumption has increased by 6.5% yearly since 2015. "Digital" includes Internet, all our digital devices and the infrastructures needed to support them.
Converted in GHG emissions, given the worldwide electricity mix, this represents around 3.5% of global GHG Emissions. It is already at the level of the airline industry. And the trend is worrying with a projection to double by 2025.
"Digital footprint" comprises several energy consuming focuses: Production of devices, Usage of devices (Electricity consumption for batteries and data consumption relying on electricity consumption too), Destruction of obsolete devices
All of them are at the core of green ICT (Information and Communication Technologies) thoughts to decrease our carbon footprint.
Existing software engineering models do not pay much attention to green computing that focuses on the effective use of natural resources. However, making information systems greener is possible through different steps of projects: design, development per se, installation phase...
On top of that, more and more models are being discussed and tested: green holistic methodologies, emergence of EI (environmental informatics) or Science Based Targets (SBT) methodology.
The « sustainability journey » may feel overwhelming sometimes, but you are not alone.
Our Buddies have tried, succeeded, failed to implement change in their companies. They share their experience so you can learn, take shortcuts, get inspired and ask questions.
Everybody can become a Buddy and give back to the community; if you are keen, get in touch with us.
Patchareeboon Mam has more than 16 years of experience on international development and sustainability projects, especially relating to business and human rights and corporate sustainability
Nicolas graduated in IT and marketing and began his career in 2008 at SAUTER, a Swiss building management systems (BMS)supplier, at its Swiss headquarters. He spent several years as a product manager and led the launch of the first BMS cloud platform in Europe. In 2015he moved into business development for the APAC region and relocated to Shanghai for twenty months to work closer to the markets he served. He settled in Singapore in 2018, where he created and directed the SAUTER APAC Competence Centre until June 2022.
He left SAUTER that year to dedicate himself fully to beez-fm, the GreenTech company he had founded in December 2019and leads today as CEO. After eighteen years inside the building automation industry across Europe and Asia, Nicolas built beez-fm to fix what he believes is the real cause of the climate crisis in our buildings: not a technology gap, but a broken market structure.
The idea behind beez-fm, in three lines:
Why. We believe the climate crisis is solved by re-aligning incentives, not by selling more products. When everyone profits from verified outcomes instead of transactions, decarbonisation stops being expensive and becomes inevitable.
How. We flip the model. Green Funds pay, not the building. We earn only when a building saves more.
What. We sell AI-verified decarbonisation projects to Green Funds. Buildings upgrade at zero CAPEX.
I work at the intersection of sustainability and technology, focusing on redesigning materials, reshaping electronic components, and rethinking manufacturing processes to embed sustainability at the core of innovation. My mission is to help individuals and organizations craft actionable sustainability strategies that create meaningful impact for the planet, for people, and for long-term business resilience.
With a strong foundation in electronics engineering, materials science, and additive manufacturing, I am deeply committed to developing a sustainable material library for next-generation electronics, along with flexible and degradable devices tailored for healthcare applications. My work has led to numerous novel solutions addressing the global challenges of e-waste, circularity, and green materials.
In addition to my academic and research roles, I bring hands-on entrepreneurship experience. I’ve co-founded ventures such as Thrivescape, which offers sustainable technology solutions; Convalesce Labs, focused on mental health innovation; and Bitsem, which develops treatments to prevent muscle wasting. These endeavors reflect my passion for building future-ready, human-centered solutions across disciplines.
With over two decades of experience in enterprise software and consulting, I've dedicated my career to helping organizations leverage technology to achieve their business and sustainability goals. At SAP, I led the launch and growth of Sustainability Cloud solutions across 25 industries.
My expertise spans digital transformation, strategic advisory around business models and process change which is crucial for any company that wants to embed sustainability in their core business strategy and operations.
IT solutions that cover sustainability have become essential for any company, big and small, and I can guide companies to find the right one, being an expert in solutions that cover Holistic ESG steering and reporting, Climate action and carbon accounting, Circular economy processes like responsible design, waste management, recommerce, and material traceability, Sustainable procurement and responsible supply chain, Protecting employee health and safety.
Currently, I'm working on GreenFrog.ai, a program exploring 3 domains: how to make IT greener, how to use IT to greenify your business (“IT for Green”) and how AI can accelerate sustainability strategy, transformation roadmap definition, and solution identification for companies. I am keen to work with any CSO or sustainability consultant to discuss how to augment their impact using tech, and especially AI agents.
Audrey Yang is the founder of Thought Partner Eco — a sustainability consultancy focused on education, strategy and communications.
Her signature Better World Workshop is an experiential game-based workshop inspired by the UN SDGs that encourages participants to reflect on the impacts of their actions.
She also facilitates science-based workshops like the Climate Fresk and Energy Collage that allows people to understand the science, causes, consequences of the climate crisis, and work towards solutions.
Virtually, she hosts trivia-style webinars on topics like navigating greenwashing, and whether going digital is really greener. Audrey is also an experienced speaker on topics like sustainability in the fashion industry, cultivating a low-impact lifestyle and other climate issues.
Audrey has been featured in AsiaOne, CNA, The Straits Times, EcoBusiness, Vogue Business and on several podcasts.
I am Willoughby Niki Lee, a sustainability and technology advocate with a deep commitment to community development and digital trust-building. My journey spans roles in the private, public, and non-profit sectors, where I’ve combined my expertise in engineering and AI to create impactful social initiatives. As the founder of TinkerThings Global and a trainer with Singapore International Foundation, I work to bridge technology and community needs, focusing on projects that empower youth, seniors, and underserved groups. My goal is to leverage digital tools to foster inclusivity and resilience, aligning with the Sustainable Development Goals and promoting sustainable futures.
I'm leading a climate tech AI startup dedicated to helping companies achieve their energy and sustainability goals. My expertise is delivering circular transformation for our clients with a comprehensive portfolio of energy-efficient, resilient and sustainable solutions aligning climate ambition with corporate action.
With a foundation in software engineering, I've journeyed through agile coaching to conscious leadership and systems thinking. Now, I guide organizations through complex transformations — agile, sustainability, and AI — by fostering human-centric approaches and systemic understanding. I'm passionate about evolving leadership to navigate our increasingly technological and interconnected world responsibly.
I am absolutely convinced that the solutions to our current global predicaments do not primarily lie in "doing" more or focusing solely on actions. Instead, I believe the answers are found in our "beingness" — our mindsets and underlying belief systems. Addressing our challenges effectively requires a fundamental shift in consciousness. Once that internal shift occurs, the right actions will naturally follow. Simply starting with "doing" or concentrating too much on technical solutions, without this deeper shift, won't lead us to the desired outcomes.
