Report & Share your progress

Cost
LOW
Cost
MEDIUM
Cost
HIGH
EFFORT
low
EFFORT
medium
EFFORT
HIGH
IMPACT
low
IMPACT
MEDIUM
IMPACT
HIGH

You can show leadership by promoting your achievements and sharing your challenges internally and externally. A more sustainable company has a better image and attracts more talent and partners, including investors. It is also an opportunity to influence your peers and suppliers.

Share your best practices to encourage others to follow your path and become a leader and role model.

a. Internally:

Use internal newsletters, monthly meetings, town halls, events, etc. to promote your work. Your roadmap & achievements will improve the company's image to employees and create more loyalty. You will raise awareness and gain commitment from your colleagues. You may recruit more volunteers to your dedicated teams.

b. Externally:

- You can start small by adding a page to your website to share your vision and values, your carbon management roadmap, some targets or commitments.

- In the long term, it is important to share meaningful reports to regularly update all stakeholders and welcome feedback on your actions.

Beware of greenwashing: trust is very hard to regain once it has been lost. Don't embellish or lie about your carbon management journey and focus on your carbon reduction actions. Greenwashing can also be illegal in certain circumstances; refer to the Green or greenwashing? section.

ADDITIONAL RESOURCES