Prefer makes coffee without coffee beans to future-proof coffee from the threat of climate change. Their fermentation technology creates coffee flavours from local bread, soy, and barley. They distribute coffee grounds, bottled lattes, and cold-brew concentrate B2B as a more affordable and sustainable coffee supplier; it’s estimated their coffee requires 10x less CO2 than coffee beans. Prefer's vision is to future-proof the food and beverages threatened by climate change, starting with coffee.