Develop Communication & Engagement tools

Cost
LOW
Cost
MEDIUM
Cost
HIGH
EFFORT
low
EFFORT
medium
EFFORT
HIGH
IMPACT
low
IMPACT
MEDIUM
IMPACT
HIGH

Once your strategy, culture and values are defined, communicate them regularly and find ways to engage your staff and wider ecosystem. Think regularity, think simplicity!

INTERNAL COMMS:

  • Develop simple Employee Engagement survey (EE survey) to measure your employees satisfaction and expectation, and then measure your progresses with your employee engagement plan.
  • Encourage your employees to speak up & brainstorm so you get honest feedback and maximise the number of ideas.
  • Communicate during monthly meetings to your leadership team & your staff.
  • Make some leaders/ employees accountable for reporting progresses. Graphic display of progresses (in the offices, or on your internal communication website, etc...) helps as a reminder.
  • Set up a couple of internal initiatives, driven by motivated employees. One of them can be the set up of a Green Team (See our article on Quick Guide to start and develop a Green Team).

EXTERNAL COMMS:

  • Define what are the internal initiatives you can communicate to the market (this will attract candidates who are like minded) and to your clients (more and more big clients are sensitive to the sustainable practices, when they do not already have questionnaires in place to measure their partners/ suppliers engagements in that matter).

91%

of companies take sustainability criteria into account in purchasing decisions.

(Ecovadis)

ADDITIONAL RESOURCES

Some useful Employee Engagement Guidelines and ideas:

To start with:

- The Gallup Sustainability 5 (GS5) index, a 5 items survey which gives you input to hear the voice of your employees

- Some Employee Engagement Ideas & Activities (Snack Nation)

- A guide to build your Employee Engagement Survey (Tiny Pulse)

Here are some templates:

- Create your employee engagement template (Monkey Survey)

- Build your Employee Engagement action plan (Work Vivo)